BUS475 WK3 UOPX Balanced Scorecard Template

BUS475 WK3 UOPX Balanced Scorecard Template

Develop three strategic objectives for each of the four balanced scorecard areas using the Balanced Scorecard Template attached.

You work for a consulting firm whose primary objective is to help businesses improve their strategic operations. Your firm recently was hired by a newspaper company named Hoosier Media Inc. The client’s print newspaper circulation and subscriptions have declined, resulting in 30% lower revenues over the last five years. Online ad revenues have increased but currently account for just 5% of the company’s revenue. You have been tasked with providing a comprehensive internal and external analysis to help the firm improve its business operations.