Business Plan
You will prepare a business plan on a specific project or an initiative to be implemented in the business areas. Prepare a business plan in a Microsoft Word document with an accompanying Microsoft PowerPoint presentation containing the key points of your plan to serve as a presentation to a group of potential investors. The business plan should focus on a specific project or initiative to be implemented in the business areas.
The Microsoft Word document (official plan) should have a minimum of 12 pages, and the presentation should be of 12–15 slides.
The business plan for this initiative should include the following:
- Cover page
- Table of contents
- Executive summary: The executive summary should not be more than two pages and should include the following information:
- Name of the venture
- Business idea
- Target market
- Type of organization
- Marketing and sales strategy
- Key success factors
- Short-and long-term business goals
- Management skills and resources
- Ownership
- Sources and uses of funds
- Summary of the financial projections
- Mission, vision, and culture
- Company description
- Opportunity or feasibility analysis
- Marketing strategy and plan
- Simplified financial analysis and projections
- Management and operations (including legal, risk, human resource management [HRM], ethics, etc.)
Note that you can use any business plan template as an aid for preparing the final document. At a minimum, the plan/presentation must include:
- Executive summary
- Mission, vision, and culture
- Company description
- Opportunity or feasibility analysis
- Marketing strategy and plan
- Simplified financial analysis and projections
- Management and operations (including legal, risk, human resource management [HRM], ethics, etc.)
Make sure to expand as necessary to ensure your audience can have a full understanding of your proposed plan.
