Controversies and Challenges in Global Marketing Article Paper

Controversies and Challenges in Global Marketing

You are going to write a TWO page paper in single space with the topic, Controversies and Challenges in Global Marketing.

Your paper should include:

1: Introduction of this topic.

2: Talk about the controversies and challenges in global marketing, and give examples.

3: Simply summarize of the article: “Introduction and the Development of Advertising in China.” In book Advertising and Consumer Culture in China.

4: Simply summarize of the article: “Marketing Japanese Products in the Context of Nationalism in China”

5: Conclusion

6: Provide two questions about this topic, and answer them.