Healthcare Market strategy

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Healthcare Market strategy

Unit Assignment: Part 5 | Strategy

Unit outcomes addressed in this Assignment:

·       Differentiate guidelines for selecting alternative plans for the approval process.

·       Formulate techniques to maintain the strategic vision to the organization.

·       Create a monitoring tool that is vital to analyze the performance in relation to the budgeted plan.

·       Assess the balanced scorecard specific to the areas of finance, customers, process and learning.


a.     Create the strategic option utilized: either a differentiation strategy or a cost strategy.

b.    What externalities could affect the life cycle of the product or service.

c.     Evaluate the strategies Mature Strategy, Niche strategy, Harvest strategy.

d.    Questions to consider:

                                    i.        Is some segment or group of patients or customers not being served?

                                  ii.        Can the product/service be improved?

                                iii.        Can the product/service be distributed more efficiently, or can

                                iv.        Can the distribution access of the service mix be significantly increased?

                                  v.        Can the product/service be offered at a lower price to be more attractive?

                                vi.        Can a superior advertising campaign be mounted?

e.     Analyze which alternative branding approach will be utilized.

                                    i.        Blanket branding

                                  ii.        Multibrand strategy

                                iii.        Reseller strategy

                                iv.        Mixed branding

                                  v.        Co-branding

                                vi.        Another entity

                              vii.        Push strategy

f.     Analyze your alternative pricing strategies

                                    i.        Skim pricing

                                  ii.        Penetration pricing

                                iii.        Elasticity pricing

                                iv.        Cost-plus pricing

                                  v.        Price bundling


Submit Final Project Part 5 | Strategy

The Final Project should meet all APA standards, grammatically correct, appropriate and consistent research citation and documentation. Each section is to be a minimum of two (2) pages and should include a separate title and reference page. Your Final Project will have a separate title page and one reference page(s) that combines all references utilized throughout the Final Project.


References are to be scholarly peer reviewed resources ONLY, with a minimum of two (2) references. You MUST use the APA template for ALL written Assignments.


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