Marketing & Communications

Social marketing is very different from marketing pure goods and services. Healthcare organizations are often marketing not only their own products and offerings but also social goals promoted by society.

Think about a healthcare organization that you know or have read about. With it in mind, select one social goal (reducing teen smoking, or increasing baby car seat usage, for example) and in a 1-2 page paper describe how the organization could market that goal. Be sure to use proper spelling and grammar and cite your sources per APA.

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