What are some of the likely problems facing the marketing manager in a small firm who plans to search the internet for information on competitors’ marketing plans? how can the marketing manager minimize those problems?
Your response should be at least 300 words in length. APA Format. You are required to use at least your textbook as source material for your response. Perreault, Jr, W., Cannon, J., & McCarthy, E. (2010). Essentials of Marketing: A Marketing Strategy Planning Approach (12th ed.). The McGraw-Hill Companies. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.