Companies around the globe are using social media to connect with their customers.
Consider an online social media network, such as Facebook or LinkedIn, and respond to the following:
- For targeting new customers, examine the advantages and disadvantages of using these social networks compared to search engine advertising.
- Provide specific examples of products that lend themselves more to social networks than to search engine advertising.
- Discuss how this avenue of marketing might be effective in the success of a new product associated with existing brands.
Support your statements with scholarly references and real-world examples.
Write your initial response in approximately 300–500 words. Apply APA standards to citation of sources.
By Saturday, October 12