Social Media and the Millennial Market

Research current peer reviewed and business focused articles(not older than 5 years) concerning market segmentation and social media.  Specifically, research the use of social meadia to reach the influential power of the millennial market.  Discuss the conventional marketing methods that have worked over the years and how socail media has influenced change with the tech-savvy Millennial.  Within the discussion include examples of specific marketing practices for identified products/services targeted towards Millennial.

 

The assignment should be submitted in research paper format,between 3-5 pages, following APA writing guidlines.

 

The paper should include at least 2 references(cited) to support the paper.