Disney’s Digital Strategy

Disney’s Digital Strategy

Given where you predict the industry’s value chain is headed (use our Wiki collective vision or feel free to disagree) and referencing the readings and the “Disney and 21st Century Fox” case, answer these two questions:

1. In retrospect, did Disney make the right bold moves at the right time to face digital distribution of creative content? Why or why not?
2. Going forward, Is Disney making the right moves to distribute its content in digital channels? If yes, justify your answer. If not, justify and share what you think it could do to get on the right path. You MUST use concepts/lessons/frameworks covered so far in the course, including all material from Lessons 1-3, and our collective vision (from Forum Conversation 3.1) of where the industry’s value chain is headed.
3. Case Study: Disney’s New Streaming Service (read these three articles)
   • Disney to Stream Movies Without Netflix – Will it succeed?
   • 5G: The Next Tech Disruption in Entertainment and Media is coming
   • Disney+ Will Transform Disney, Marginalize Netflix, and Redefine Streaming Relevance

Expected length: 1 – 1.5 pages single spaced (12 Font). MAX Length: 1.5 pages