Globalization of CEMEX Case Study Discussion

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Globalization of CEMEX Case Study Discussion

Read Case 2-2 “The Globalization of CEMEX”.

*Using concepts, theories, and terms from the corresponding Chapter discuss the following:

1. The company background, the current situation and any competitive issues;

2. The potential choices and opportunities going forward.

3. Question: Should CEMEX pursue merger/acquisition opportunities, and with whom, why or why not?

Your paper should include a brief executive summary, 900-1200 words (3-4 pages), and a recommended course of action.

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