International Marketing – UNit 3

International Marketing – UNit 3

Use the attached project from last week to pull information from:


The time has come to select your two proposed target countries for EduTot’s expansion. Prepare a 10 to 14 slide presentation complete with speaker notes (300 to 350 words for each slide). Your selection justification should include the following:

  1. Evaluate the infrastructure of the target countries, and explain the ability of the country to distribute, promote, and properly price the EduTots products.
  2. Identify the capacity of the education systems to utilize EduTots products.
  3. Identify and address any special considerations or impact of cultural, religious, or political situations.
  4. Evaluate the demographics, cultural, religious, and political environments in the two potential expansion markets.
  5. Determine the potential demand for EduTot-type products in the selected expansion markets.
  6. Discuss cultural issues regarding education practices of which EduTot’s marketing and technical teams need to be aware if they will be doing business in the selected countries.

Make certain your work conforms to the requirements of the APA format. Be sure to reference all sources using APA style. For more information on APA, please visit the APASTYLE Lab.

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