Week 2 Assignment – The Consumer Decision Process Essay and Powerpoint
Week 2 Assignment – The Consumer Decision Process
Marketers decide whether to mass market to all customers in the same way, or to target market different specific customers in different ways. Consumer and organizational, or business-to-business, markets usually have different dimensions that a marketer must consider.
Marketing grew based on its ability to identify and satisfy the needs of buyers. Mass marketing occurs when the needs of all buyers is the same, or undifferentiated. However, it is not always possible to satisfy everyone’s needs with the same products. Larger markets are sliced into smaller, more manageable segments. Organizations use different strategies when targeting the needs of different customer segments.
Read chapters 4 and 5 to assist with this assignment. This assignment consists of two parts: A written paper and a 6-slide Powerpoint presentation complete with graphics and author’s notes.
First, in a minimum of 250 words (excluding the title and reference pages), in IWG Format with at least three references, explain in each step how you will apply the decision-making process in the purchase of a new vehicle.
This is vehicle brand you will be using for the assignment: Cadillac. Follow and answer the stuff beloe!
- Need Identification
- Information Search and Process
- Identification and Evaluation of Alternatives
- Product/Service/Outlet Selection
- Purchase decision
- Post-Purchase Behavior
USE TEMPLATE INCLUDED FOR WRITING PART! USE IT FOR THE WRITTEN PART. THE POWER POINT CAN BE DONE IN A NORMAL TEMPLATE. Then, create a 5-slide PowerPoint with graphics and author’s notes that illustrates the six steps of the decision making process.
The following diagrams will help you to understand your written PowerPoint assignments.
How to Add Notes to a PowerPoint Presentation(1).mp4
Rubric
| Criteria | Ratings | Pts | ||||
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This criterion is linked to a Learning OutcomeTimelinessFull assignment submitted by Saturday 24 points |
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24.0 pts |
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This criterion is linked to a Learning OutcomeMechanicsPaper is structurally sound, proper grammar and word choice used; transitional sentences draw paragraphs together 15 points |
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15.0 pts |
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This criterion is linked to a Learning OutcomeFormattingStudent submission followed the Institution Writing Guidelines, if applicable, or followed formatting requirements for assignment as directed in the instructions. |
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15.0 pts |
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This criterion is linked to a Learning OutcomeWord DocumentMeets minimum word requirements, addresses all questions fully; uses references to enhance original thought. 33 points |
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33.0 pts |
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This criterion is linked to a Learning OutcomePowerPoint PresentationPresentation contains an introduction slide, required content slides, and a reference slide; Graphics used where appropriate (at least 1 per content slide); Minimum of 50 words in author’s notes 33 points |
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33.0 pts |
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Total Points: 120.0 |
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